{"title":"Men's New Arrivals","description":"\u003cdiv style=\"text-align: center; font-size: 14px;\"\u003e\n\u003cp data-end=\"356\" data-start=\"163\"\u003eDiscover the latest grooming essentials for him. From fresh fragrances to skincare and hair care must-haves, our new arrivals are designed to elevate your everyday routine with effortless style.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"seropipe-hair-dropper","title":"Hair Dropper","description":"\u003cp\u003eRevive thinning strands with the Hair Dropper from Seropipe, a targeted formula that promotes fuller, healthier hair. Designed to reduce hair fall and support growth, it strengthens roots, enhances thickness, and improves scalp circulation. Ideal for post-transplant care or weak, shedding hair, it helps maintain density.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImproves scalp circulation and density.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReduces hair fall and supports growth.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eStrengthens roots and enhances thickness.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Seropipe","offers":[{"title":"Default Title","offer_id":51041865138463,"sku":"SRVIL6","price":455.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/4923\/9327\/files\/Seropipe-hair-dropper-source-beauty-egypt.png?v=1775474927"},{"product_id":"cantu-soralone-hydra-cream-gel","title":"Hydra Cream Gel","description":"\u003cp data-start=\"88\" data-end=\"582\"\u003eQuench your skin with the refreshing hydration of Soralone Hydra Cream Gel  a lightweight, fast-absorbing formula designed to deliver lasting moisture without heaviness. Its silky gel-cream texture glides onto the skin, helping restore balance, smoothness, and comfort while supporting a healthy, hydrated complexion. Perfect for everyday use, it leaves skin feeling soft, fresh, and naturally radiant, making it an effortless step in your daily skincare ritual.\u003c\/p\u003e\n\u003cp data-start=\"584\" data-end=\"603\"\u003e\u003cstrong data-start=\"584\" data-end=\"601\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"606\" data-end=\"671\"\u003eProvides deep, lasting hydration while maintaining skin comfort\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"606\" data-end=\"671\"\u003eHelps keep skin smooth, balanced, and refreshed\u003c\/li\u003e\n\u003cli data-start=\"606\" data-end=\"671\"\u003eIdeal for daily use and easy layering within any routine\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Soralone","offers":[{"title":"Default Title","offer_id":51095437377823,"sku":"SOR3","price":206.25,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/4923\/9327\/files\/soralone-hydra-cream-gel-source-beauty-egypt.png?v=1770640837"},{"product_id":"afnan-mirsaal-of-trust-perfume-for-him","title":"Mirsaal of Trust Perfume - For Him","description":"\u003cp\u003eMirsaal of Trust is a refined masculine fragrance that embodies strength and confidence. It begins with aromatic spices and fresh notes, revealing a warm heart of amber, cedarwood and soft florals. The scent finishes with rich woody undertones and smooth musk, creating a long-lasting and balanced composition ideal for the modern man.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance Notes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Top Notes: Aromatic Spices, Fresh Accords\u003cbr\u003e• Middle Notes: Amber, Cedarwood, Floral Notes\u003cbr\u003e• Base Notes: Woods, Musk\u003c\/p\u003e","brand":"Afnan","offers":[{"title":"Default Title","offer_id":51201446445343,"sku":"AF19","price":2000.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/4923\/9327\/files\/Afnan-MirsaalTrust-Source-Beauty-Egypt_701100ce-38d7-40b9-8aca-3b6de2277905.png?v=1757501607"},{"product_id":"afnan-modest-une-perfume-for-him","title":"Modest Une Perfume - For Him","description":"\u003cp\u003eModest Une is a fresh yet woody masculine scent that combines vitality with depth. Bright notes of citrus and pink pepper lead into a heart of lavender, cedarwood and geranium, giving it a balanced aromatic character. The base of amber, patchouli and musk adds warmth and endurance, making it a versatile choice for both day and night.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance Notes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Top Notes: Citrus, Pink Pepper\u003cbr\u003e• Middle Notes: Lavender, Cedarwood, Geranium\u003cbr\u003e• Base Notes: Amber, Patchouli, Musk\u003c\/p\u003e","brand":"Afnan","offers":[{"title":"Default Title","offer_id":51201446543647,"sku":"AF22","price":2450.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/4923\/9327\/files\/Afnan-ModestPourHommeBlack-Source-Beauty-Egypt_0351ab85-1eba-4cb8-adad-a8fba970438f.png?v=1757501610"},{"product_id":"afnan-supremacy-noir-perfume-for-him","title":"Supremacy Noir Perfume  - For Him","description":"\u003cp\u003eSupremacy Noir is a dark, sensual fragrance that exudes confidence and mystery. It opens with fresh bergamot and spicy coriander, blending into a heart of lavender and cedarwood. The base of amber, tonka bean and patchouli gives it warmth and intensity, leaving a long-lasting impression that’s undeniably masculine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance Notes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Top Notes: Bergamot, Coriander\u003cbr\u003e• Middle Notes: Lavender, Cedarwood\u003cbr\u003e• Base Notes: Amber, Tonka Bean, Patchouli\u003c\/p\u003e","brand":"Afnan","offers":[{"title":"Default Title","offer_id":51201447067935,"sku":"AF37","price":2150.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/4923\/9327\/files\/Afnan-SupremacyNoir-Source-Beauty-Egypt_d22bd9d7-d096-411d-ae78-f320f76cbdcb.png?v=1757501627"},{"product_id":"afnan-turathi-blue-perfume-for-him","title":"Turathi Blue Perfume","description":"\u003cp\u003eTurathi Blue is a bold and refreshing fragrance for men that perfectly balances power and sophistication. Opening with invigorating citrus and crisp marine accords, it transitions into a spicy heart of cardamom and lavender for an energetic yet elegant feel. The base settles into amber, patchouli and musk, leaving behind a confident, long-lasting scent that embodies modern masculinity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance Notes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Top Notes: Citrus, Marine Accords\u003cbr\u003e• Middle Notes: Cardamom, Lavender\u003cbr\u003e• Base Notes: Amber, Patchouli, Musk\u003c\/p\u003e","brand":"Afnan","offers":[{"title":"Default Title","offer_id":51201447231775,"sku":"AF42","price":2500.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/4923\/9327\/files\/Afnan-TurathiMenBlue-Source-Beauty-Egypt_dc6d19d7-e1be-4b54-a74c-c63a8514b0eb.png?v=1757501632"},{"product_id":"afnan-turathi-brown-perfume-for-him","title":"Turathi Brown Perfume - For Him","description":"\u003cp\u003eTurathi Brown is a warm and charismatic fragrance that exudes confidence and depth. It opens with notes of cinnamon and spicy pepper, blending into a rich heart of amber and oud. The dry-down reveals smoky woods and leather, creating a refined, masculine aroma with lasting power and magnetic appeal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance Notes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Top Notes: Cinnamon, Pepper\u003cbr\u003e• Middle Notes: Amber, Oud\u003cbr\u003e• Base Notes: Leather, Woody Notes, Musk\u003c\/p\u003e","brand":"Afnan","offers":[{"title":"Default Title","offer_id":51201447264543,"sku":"AF43","price":2500.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/4923\/9327\/files\/Afnan-TurathiBrown-Source-Beauty-Egypt_3846cf58-62ab-4466-b190-9bf0b776df5f.png?v=1761658264"},{"product_id":"strongville-men-nourishing-hair-cream","title":"Men Nourishing Hair Cream","description":"\u003cp\u003eStrengthen and revive your hair with the Men’s Nourishing Hair Cream from StrongVille, designed to boost thickness and resilience. It enhances flexibility while forming a protective layer against daily stress, leaving hair stronger, healthier, and easier to style with its lightweight, non-greasy texture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBoosts hair thickness and strength.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImproves flexibility and resilience.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy formula for easy styling.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Strongville","offers":[{"title":"Default Title","offer_id":51260130754847,"sku":"SVIL8","price":195.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/4923\/9327\/files\/Strongville-Hair-Cream-for-Men-120ml-Source-Beauty-Egypt.png?v=1782308038"},{"product_id":"joop-go-eau-de-toilette","title":"Go Eau de Toilette","description":"\u003cp\u003eJoop! Go Eau de Toilette for Men is a vibrant and energetic fragrance that captures the essence of spontaneity and adventure. This scent opens with a burst of fresh and zesty notes, leading into a heart of floral and woody elements, and settling into a warm, musky base. Ideal for the modern man who embraces life with enthusiasm, Joop! Go offers a unique and lasting scent experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance Notes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTop Notes: Rhubarb, Bitter Orange, Pimento\u003c\/li\u003e\n\u003cli\u003eHeart Notes: Violet, Cypress, Bourbon Geranium\u003c\/li\u003e\n\u003cli\u003eBase Notes: Balsam Fir, Musk\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JOOP!","offers":[{"title":"Default Title","offer_id":51272783102239,"sku":"JOOP1","price":1950.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/4923\/9327\/files\/JOOP-GO-100ML-EDT-Source-Beauty-Egypt_4d21cca2-ef0d-4855-800c-c87d447738c6.png?v=1759748798"},{"product_id":"joop-homme-eau-de-toilette","title":"Homme Eau De Toilette","description":"\u003cp\u003eJoop! Homme Eau de Toilette is a bold and charismatic fragrance that combines sweet and floral notes with spicy and woody undertones. Designed for nighttime wear, it offers good skin sillage and lastingness, making it a timeless and seductive choice for modern men. Tthis fragrance continues to captivate with its daring and alluring scent.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance Notes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTop Notes: Orange Blossom, Mandarin Orange, Bergamot, Amalfi Lemon\u003c\/li\u003e\n\u003cli\u003eMiddle Notes: Cinnamon, Heliotrope, Jasmine, Cardamom, Lily-of-the-Valley\u003c\/li\u003e\n\u003cli\u003eBase Notes: Vanilla, Tonka Bean, Sandalwood, Patchouli, Honey, Tobacco, Vetiver\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JOOP!","offers":[{"title":"Default Title","offer_id":51272783135007,"sku":"JOOP2","price":2490.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/4923\/9327\/files\/JOOP-HOMME-_M_-EDT-200ML-Source-Beauty-Egypt_467a04d9-a828-4f8b-8b72-2f2dea073272.png?v=1759748802"},{"product_id":"lalique-encre-noire-eau-de-toilette","title":"Encre Noire Eau De Toilette","description":"\u003cp\u003eLalique Encre Noire Eau de Toilette is a distinguished fragrance that embodies the essence of masculinity through its deep, woody, and earthy composition. This scent is an ode to the darker facets of nature, evoking the imagery of ink and ancient forests. Housed in a sleek, black bottle reminiscent of a vintage inkwell, it offers a minimalist yet luxurious presentation. Ideal for evening wear, particularly during the cooler months, Encre Noire is perfect for those who appreciate a fragrance that is both bold and introspective.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance Notes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTop Note: Cypress\u003c\/li\u003e\n\u003cli\u003eHeart Notes: Haitian Vetiver, Bourbon Vetiver\u003c\/li\u003e\n\u003cli\u003eBase Notes: Cashmere Wood, Musk\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lalique","offers":[{"title":"Default Title","offer_id":51272783167775,"sku":"LALQ1","price":2040.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/4923\/9327\/files\/LALIQU-encer-noire-EDT-100ML-Source-Beauty-Egypt_a7566a8d-f99d-4cb2-b33d-1ea7e2b24772.png?v=1759748803"},{"product_id":"lalique-encre-noire-a-l-extreme-eau-de-parfum","title":"Encre Noire À L’Extrême Eau De Parfum","description":"\u003cp\u003eLalique Encre Noire À L’Extrême is a refined evolution of the original Encre Noire, offering a deeper and more intense interpretation of its woody aromatic profile. This fragrance is designed for the modern man who appreciates bold yet sophisticated scents. It opens with a fresh and resinous blend of bergamot, elemi resin, and cypress, leading into a heart of earthy vetiver, smoky incense, and powdery orris root. The base notes of benzoin, sandalwood, and patchouli provide a warm, balsamic finish, creating a captivating and lasting impression.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance Notes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTop Notes: Bergamot, Elemi Resin, Cypress\u003c\/li\u003e\n\u003cli\u003eHeart Notes: Haitian Vetiver, Java Vetiver, Incense, Orris Root\u003c\/li\u003e\n\u003cli\u003eBase Notes: Benzoin, Sandalwood, Patchouli\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lalique","offers":[{"title":"Default Title","offer_id":51272783200543,"sku":"LALQ2","price":2100.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/4923\/9327\/files\/LALIQU-encre-noire-alextreme-EDP-100ML-Source-Beauty-Egypt_66628c5d-3bb3-4e31-951c-7c82c1914ac5.png?v=1759748802"},{"product_id":"now-supplements-melatonin-3mg","title":"Melatonin 3mg","description":"\u003cp\u003eUnwind and prepare for restful nights with NOW Melatonin 3 mg Veg Capsules, a gentle formula designed to support your body’s natural sleep rhythm. 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