10 Best New Buys of October 2025

It’s officially fall! With the new sweaters and cardigans we’re about to splurge on comes a whole new collection of different beauty products that we’ll keep close to us all season long. Here are our best new buys for October!

1. Technic Cosmetics, Mega Nudes Eyeshadow Palette

This curated collection of 12 nude and neutral tones blends matte and satin finishes to give you endless options—from subtle daytime definition to dramatic evening glamour. The silky, blendable formula delivers rich pigmentation and smooth application, ideal for creating soft transitions or bold accents.

2. CH&BE, Hot Air Brush Pro

Designed with advanced ionic technology, it dries and styles your hair at the same time while minimizing frizz and boosting shine. Its powerful airflow and professional-grade bristles create volume, smoothness, and bounce in a single step, making your styling routine quicker and more efficient.

3. Blumin' Kaktus, Cocoa Drip Lip Oil

This ultra-nourishing formula combines cactus seed oil, cocoa extract, and botanical oils to hydrate, protect, and enhance your natural lip glow with a glossy, non-sticky finish.

4. Cosrx, Centella Blemish Cream

entella Blemish Cream is a targeted treatment that helps calm irritation and reduce redness caused by breakouts. Enriched with Centella Asiatica extract, it soothes the skin while promoting a clearer, more even complexion.

5. EQQUALBERRY, Swimming Pool Ampoule

An intensive ampoule that delivers concentrated active ingredients to revitalize and energize the skin. It helps improve texture, brighten dull areas, and promote a healthier, more radiant complexion with every use.

6. medicube, Collagen Firming Sun Cream

A broad-spectrum suncream formulated with collagen to protect and strengthen the skin. It helps prevent UV damage, maintains skin elasticity, and leaves a smooth, non-greasy finish. Ideal for daily sun protection while caring for the skin’s firmness.

7. mixsoon, Bean Cleansing Oil

Mixsoon Bean Cleansing Oil gently removes makeup and impurities while keeping the skin hydrated. Infused with natural ingredients, it cleanses deeply without leaving a greasy residue, leaving your skin soft and refreshed.

8. celimax, The Vita - A Retinol Shot Tightening Serum

A potent serum formulated with retinol to smooth fine lines, improve skin texture, and boost firmness. It works to refine the skin’s appearance while enhancing elasticity, leaving the complexion looking more youthful, luminous, and rejuvenated with continued use.

9. Eva Cosmetics, Strength Booster Blend Shampoo - Mocha Scent

Enriched with Mary Almond Oil, Rose Ginseng Oil, and Almond Oil, it nourishes follicles, reduces breakage, and promotes healthier, fuller hair. Enjoy a refreshing mocha scent in a formula free from silicones, parabens, phthalates, and colorants.

10. Anua, Heartleaf 80% Soothing Ampoule

Achieve a fresher, healthier complexion with the Heartleaf 80% Soothing Ampoule. This lightweight serum instantly soothes irritation, reduces visible redness, and locks in deep moisture for a balanced, glowing complexion. Suitable for all skin types, it strengthens your skin barrier while delivering a radiant glow.