10 Best New Buys of April 2025

It’s officially spring, and with this new season comes brand-new favorite beauty buys. Whether you’re looking to upgrade your skincare routine or fulfill your dream hair fantasies, we’ve got you covered with all the rage products! 

1. Secret Key, Snow White Cream

Brighten your complexion with Snow White Cream. Infused with Niacinamide, it promotes a radiant, even-toned look. This formula hydrates, smoothens, and acts as a moisturizer, BB cream, and makeup base. Suitable for sensitive skin, it’s free from artificial coloring, mineral oil, and parabens, offering gentle, glowing care.

2. Avec Leur, Defense Scalp - Hair Growth Ampoules

Boost hair growth with Defense Scalp Hair Growth Ampoules. This powerful treatment nourishes the scalp, promoting healthy hair growth while strengthening each strand. Its advanced formula helps reduce hair thinning and revitalizes the scalp, leaving you with fuller, thicker, and healthier-looking hair.

3. Tola, Anti-Dandruff Shampoo

Deeply cleanse the scalp and treat dandruff with Tola's Anti-Dandruff Shampoo. A powerful formula that nourishes hair from the roots without causing dryness. It promotes healthy hair growth while ensuring your scalp remains refreshed and balanced. It is ideal for daily use and keeps hair feeling clean, hydrated, and revitalized.

4. Alpecin, Double Effect Caffeine Shampoo

Combat dandruff and hair loss with the Double Effect Caffeine Shampoo from Alpecin. Formulated with salicylic acid and piroctone olamine, it gently removes dandruff, prevents new flakes, and soothes the scalp with its antimicrobial and anti-inflammatory effects. The caffeine complex activates hair roots, extending growth and promoting healthier hair.

5. Argento, Royal Jelly & Collagen Eye Contour Cream

Revitalize your eyes with Argento's Royal Jelly & Collagen Eye Contour Cream. Formulated to treat dark circles and reduce puffiness, it nourishes the delicate skin around your eyes, leaving it brighter and more refreshed. Regular use helps diminish signs of fatigue, providing a smoother, well-rested appearance.

6. Glamicblend, Ice Blush

Experience a fresh, cooling glow with the Ice Blush from Glamic Blend. Its unique, bouncy, gel-like texture blends seamlessly into the skin, delivering a natural, dewy flush. Buildable and lightweight, it provides vibrant, transfer-proof colour that lasts up to 16 hours.

7. Raw African,  Lip Shield - Night Lip Serum

Wake up to smooth and soft lips with the Night Lip Serum from Raw African. Infused with natural oils and ceramides, this plant-powered serum deeply moisturizes, repairs, and restores your lips overnight. The lightweight, non-sticky formula delivers anti-aging benefits while orange essential oil adds a refreshing citrus scent. Prepare and protect your lips for a hydrated, healthy look.

8. Queen by Lord, Lifter Lip Gloss

Unlock the secret to luscious, hydrated lips with the Lifter Lip Gloss from Queen by Lord. This gloss is infused with nourishing mineral oils and keeps lips moist and moisturized all day. Its ultra-glossy, non-sticky formula provides a mirror-like shine while staying water-resistant and long-lasting. The plumping effect enhances volume for fuller, defined lips with a lightweight, comfortable formula.

9. Beauty of Joseon, Red Bean Water Gel

This lightweight gel hydrates deeply without a greasy feeling. It controls excess sebum while enhancing hydration and improving skin health. The red bean extract absorbs oil, and peptides help smooth wrinkles, leaving your skin refreshed, moisturized, and balanced.

10. Cosrx, Advanced Snail 96 Mucin Power Essence

Unlock radiant, youthful skin with the Advanced Snail 96 Mucin Power Essence. This lightweight formula absorbs quickly to hydrate and illuminate from within. It helps fade dark spots, improve skin texture, and fight signs of aging, leaving your skin smooth, moisturized, and glowing all day.