Source Beauty isn’t just your link to a range of impeccable and diverse local products produced by highly qualified beauty experts, but it’s also an opportunity for you to broaden your horizons and simply feel great about yourself.

In 2016, Source Beauty began its journey as a blog that simplified the often-intimidating beauty world. A couple of years later, in 2018, Source Beauty transitioned and became the first Egyptian beauty e-commerce company, focusing on local and price-friendly products for all of your beauty needs. Our platform features over 90 brands, and over 3,500 products, making Source Beauty a go-to in the Egyptian beauty industry.

The main ethos of Source Beauty is to inspire the everyday Egyptian woman and encourage her to elevate her life and make the right beauty choices. Not only does Source Beauty cater to the average Egyptian woman, it’s also led by women with expertise in the ins and outs of the beauty world. Our platform aims to help women choose local alternatives to their self-care routines and source out the region’s best products.

Since the Egyptian market is flooded with export-grade skin-care and undiscovered hair-care brands, we primarily work with local brands that deliver fresh and innovative products, giving them a platform to become the next best thing. We also work with a handful of selected leading international brands who locally source and manufacture many of their products.

We’re glad you’ve decided to go with Source Beauty for your skincare, haircare or makeup fix, and invite you to transform the way you see self-care – once and for all!