10 Best New Buys of August 2025

August is hot, sticky, and just a little chaotic. But it’s also full of fun, freedom, and that last bit of summer magic. We’ve rounded up the latest and greatest buys to help you power through the heat and make the most of every sunny second.

1. Source Beauty, Lip Balm Charm & Holder

Keep your go-to lip balm with you at all times with this sleek, blush-toned Lip Balm Charm & Holder from Source Beauty. Made from textured faux leather with a luxe gold-tone clip, it easily attaches to your keys, bag, or makeup pouch. Perfect for beauty on the go, this holder is both cute and practical, because dry lips don’t wait.

2. Source Beauty, The Big Source Beauty Tote - Cafe

The Big Source Beauty Tote in Cafe is the perfect bag for every occasion. Its oversized rectangular shape is spacious enough for work, the gym, or overnight stays. Crafted with practicality and style in mind, this tote is the ultimate companion for busy days, offering both functionality and a sleek design. This stylish bag is a must-have for those who need a reliable, stylish carry-all.

3. LEAKED, 206 - Influenced by La Belle

With this fragrance, Juicy pear leads into soft floral notes that bring elegance and charm. As it settles, creamy vanilla, smooth musk, and earthy vetiver create a warm, addictive finish that lingers beautifully.

4. Raw African, Maya Avocado Shampoo

Nourish your hair with every wash using Maya Avocado Shampoo. Infused with Avocado Oil, Aloe Vera, and Pro‑vitamin B5, this gentle formula hydrates, smooths, and adds light strength without weighing hair down. With Hydrolyzed Wheat Protein to boost elasticity, it’s perfect for curls, coils, and dry or frizz-prone hair that needs moisture and balance.

5. Potions Co., Sun-Snatched Stick - SPF 50+

This clear, non-greasy formula delivers high broad-spectrum coverage without any white cast, making it ideal for daily touch-ups or intense sun exposure. Pocket-sized and glide-on easy, it’s your skin’s quick shield anytime, anywhere.

6. Centella, Centella Soothing Cream

Powered by highly purified Madagascan Centella, ceramides, and trehalose, this cream delivers instant cooling relief, reinforces the skin barrier, and helps reduce redness. The smooth, honey-like texture absorbs fast, leaving skin soft, soothed, and deeply moisturized.

7. nspired, The Man (Inspired by YSL's L'homme)

A charismatic blend inspired by YSL’s L’Homme, The Man opens with bright bursts of ginger and lemon that create an energizing start, while a heart of white pepper and violet leaf adds a refined edge. The scent settles into warm cedar and tonka bean, leaving a trail that’s quietly confident and effortlessly magnetic.

8. Anua, Rice Ceramide 7 Hydrating Barrier Serum

Give your skin a dewy, balanced glow, This refreshing gel-textured formula deeply hydrates while supporting the skin’s moisture barrier and calming irritation. It nourishes without heaviness and helps control excess oil by restoring moisture balance.

9. SHEGLAM, Sun Sculpt Liquid Contour

This smooth, nourishing cream blends seamlessly into skin for a natural matte finish that sculpts and defines without streaks. With a built-in sponge tip for easy, mess-free precision, contouring has never looked this effortless. 

10. Tir Tir, Mask Fit Red Cushion

This full-coverage cushion blends like second skin, blurring pores, evening tone, and covering imperfections in one sweep. With skin-loving hydration and up to 72 hours of wear, it’s the breathable, comfortable base your routine’s been missing.