Excellence Ash Supreme Creme 7.17 Ash Blonde

Achieve salon-quality color and care at home L'Oréal Paris Excellence Ash Supreme 7.17 Ash blonde is a premium permanent hair dye that delivers a luminous, cool-toned pearl-blonde shade while protecting and nourishing your hair. With its triple-care system including a protective pre-color serum, rich coloring crème, and a nourishing conditioning mask — this dye doesn’t just color your hair; it helps keep it soft, smooth, and vibrant. Whether you're covering greys or refreshing your look, it gives rich, long-lasting colour and a refined ash-blonde finish that neutralizes warmth and brassiness.

Key Benefits

• Triple Care Formula with Pro-Keratin, Ceramide & Collagen for strong, silky hair
  
• 100% gray coverage with luminous, cool pearl blonde tones
  
• Protective and nourishing care before, during, and after coloring

Add the coloring cream to the developer and shake well to mix. Apply the mix to your hair, starting from the roots then throughout the lengths and ends. Leave in hair for 30 mins. Rinse your hair until the water runs clear. Use the Caring Gentle pH Shampoo to remove any excess residue. Apply a halzenut amount of the lightweight nourishing mask. Leave in for 3 mins then rinse your hair. Use the mask once a week until your next color for soft, shiny, lively hair.

Colouring Cream: Aqua / Water, Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Lauric Acid, Glycol Distearate, Polyquaternium-22, Ethanolamine, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, CI 77891 / Titanium Dioxide, P-Aminophenol, M-Aminophenol, Ascorbic Acid, Sodium Metabisulfite, 6-Hydroxyindole, 2-Methylresorcinol, Dimethicone, Proline, P-Phenylenediamine, Carbomer, Threonine, Resorcinol, EDTA, Parfum / Fragrance

Developer: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin

Gentle PH Shampoo: Aqua / Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Dimethicone, Sodium Chloride, Parfum / Fragrance, CI 77891 / Titanium Dioxide, Guar Hydroxypropyltrimonium Chloride, Mica, Coco-Betaine, Sodium Benzoate, Sodium Hydroxide, Phenoxyethanol, Steareth-6, Acetic Acid, PEG-100 Stearate, PEG-45M, Trideceth-10, Trideceth-3, Salicylic Acid, Fumaric Acid, Linalool, Benzyl Alcohol, Amodimethicone, Isoeugenol, Carbomer, Citric Acid, BHT, Hexylene Glycol, Hexyl Cinnamal, Glycerin, Glycol Distearate

Nourishing Mask: Aqua / Water, Amodimethicone, Stearyl Alcohol, Hydroxypropyl Starch Phosphate, Isopropyl Myristate, Behentrimonium Chloride, Cetyl Alcohol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Phenoxyethanol, Acetic Acid, PEG-150 Distearate, Trideceth-5, Trideceth-6, Trideceth-10, Panthenol, Linalool, Benzyl Alcohol, Isopropyl Alcohol, Isoeugenol, 2-Oleamido-1,3-Octadecanediol, Caprylyl Glycol, Cetrimonium Chloride, Hexyl Cinnamal, Glycerin, Parfum / Fragrance